Privacy policy

General notice and mandatory information
Designation of the responsible body

The responsible party for data processing on this website is: Thomas Switala &
Serena Bouwer GbR
In the Barcken 5
21397 Barendorf

The controller decides alone or jointly with others on the purposes and means of the
processing of personal data (e.g. names, contact details or similar).
Revocation of your consent to data processing
Some data processing operations are only possible with your express consent. You can
revoke your consent at any time. An informal communication by e–mail is sufficient for the
revocation. The legality of the data processing carried out until the revocation remains
unaffected by the revocation.
Right to complain to the competent supervisory authority
As a data subject, you have the right to lodge a complaint with the competent supervisory
authority in the event of a breach of data protection law. The competent supervisory
authority regarding data protection issues is the state data protection commissioner of the
federal state in which our company is located. The following link provides a list of data
protection officers and their contact details:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links–node.html.
Right to data portability

You have the right to have data that we process automatically on the basis of your consent
or in fulfilment of a contract handed over to you or to third parties. The data will be provided
in a machine–readable format. If you request the direct transfer of the data to another person
responsible, this will only be done insofar as it is technically feasible.
Right to information, correction, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free
information about your stored personal data, the origin of the data, its recipients and the
purpose of the data processing and, if applicable, a right to correction, blocking or deletion of
this data.

If you have any questions on the subject of personal data, you can contact us at any time
using the contact options listed in the imprint.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content that you send to
us as the site operator, our website uses SSL or TLS encryption. This means that data you
transmit via this website cannot be read by third parties. You can recognise an encrypted
connection by the “https://” address line of your browser and the lock symbol in the browser
line.
Server log files
In server log files, the provider of the website automatically collects and stores information
that your browser automatically transmits to us. These are:
● Visited page on our domain
● Date and time of the server request
● Browser type and version
● Operating system used
● Referrer URL
● Host name of the accessing computer
● IP address
This data is not merged with other data sources. The data processing is based on Art. 6
para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or
pre–contractual measures.
Contact form
Data transmitted via the contact form, including your contact details, are stored in order to
be able to process your enquiry or to be available for follow–up questions. This data will not
be passed on without your consent.
The data entered in the contact form is processed exclusively on the basis of your consent
(Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. For the revocation,
an informal message via
E–mail. The legality of the data processing operations carried out until the revocation
remains unaffected by the revocation.
Data transmitted via the contact form will remain with us until you request us to delete it,
revoke your consent to store it or there is no longer any need to store the data. Mandatory
legal provisions – in particular retention periods – remain unaffected.
Google Analytics
Our website uses functions of the web analysis service Google Analytics. The provider of
the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA.

Google Analytics uses “cookies.” These are small text files that your web browser stores on
your end device and enable an analysis of website usage. Information generated by cookies
about your use of our website is transmitted to a Google server and stored there. The server
is usually located in the USA.
The setting of Google Analytics cookies is based on Art. 6 (1) lit. f DSGVO. As the operator
of this website, we have a legitimate interest in analysing user behaviour in order to optimise
our website and, if necessary, our advertising.
IP anonymisation
We use Google Analytics in conjunction with the IP anonymisation function. It ensures that
Google truncates your IP address within member states of the European Union or in other
contracting states to the Agreement on the European Economic Area before transmitting it to
the USA. There may be exceptional cases where Google transmits the full IP address to a
server in the USA and truncates it there. Google will use this information on our behalf for the
purpose of evaluating your use of the website, compiling reports on website activity and
providing us with other services relating to website activity and internet usage. The
information transmitted by Google Analytics will not be merged.
IP address with other data from Google. Browser plugin
The setting of cookies by your web browser can be prevented. However, some functions of
our website may be restricted as a result. You can also prevent the collection of data relating
to your website use, including your IP address and subsequent processing by Google. This is
possible by downloading and installing the browser plug–in accessible via the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to the collection of data
You can prevent the collection of your data by Google Analytics by clicking on the following
link. An opt–out cookie will be set, which will prevent the collection of your data during future
visits to our website: Deactivate Google Analytics.
Details on how Google Analytics handles user data can be found in Google’s privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.
Job processing
In order to fully comply with the legal data protection requirements, we have concluded an
order processing contract with Google.
Demographic characteristics in Google Analytics

Our website uses the “demographic characteristics” function of Google Analytics. It can be
used to create reports that contain statements about the age, gender and interests of site
visitors. This data comes from interest–based advertising from Google as well as visitor data
from third–party providers. It is not possible to assign the data to a specific person. You can
deactivate this function at any time. This is possible via the ad settings in your Google
account or by generally prohibiting the collection of your data by Google Analytics, as
explained in the item “Objection to data collection”.
Google AdSense
Our website uses Google AdSense. The provider is Google Inc, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense is used to integrate advertisements and sets cookies. Cookies are small
text files that your web browser stores on your terminal device to analyse the use of the
website. Google AdSense also uses web beacons. Web beacons are invisible graphics that
enable an analysis of visitor traffic on our website.
Information generated by cookies and web beacons is transmitted to Google servers and
stored there. The server is located in the USA. Google may pass this information on to
contractual partners. However, Google will not merge your IP address with other data
stored by you.
The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. As the website
operator, we have a legitimate interest in analysing user behaviour in order to optimise our
website and our advertising.
With a modern web browser, you can monitor, restrict and disable the setting of cookies.
Disabling cookies may result in limited functionality of our website. By using our website,
you consent to the processing of data about you by Google in the manner and for the
purposes set out above.
Google AdWords and Google Conversion Tracking
Our website uses Google AdWords. The provider is Google Inc, 1600
Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising programme. As part of the online advertising programme,
we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for
conversion tracking. Cookies are small text files that your web browser stores on your end
device. Google AdWords cookies lose their validity after 30 days and are not used to
personally identify users. The cookie allows Google and us to recognise that you clicked on
an ad and were redirected to our website.

Each Google AdWords customer receives a different cookie. The cookies are not traceable
via websites of AdWords customers. Conversion cookies are used to create conversion
statistics for AdWords customers who use conversion tracking. AdWords customers learn
how many users clicked on their ad and were redirected to pages with a conversion tracking
tag. However, AdWords customers do not receive any information that enables personal
identification of users. If you do not wish to participate in tracking, you can object to its use.
In this case, the conversion cookie must be deactivated in the user settings of the browser.
In this way, no inclusion in the conversion tracking statistics will take place.
The storage of “conversion cookies” is based on Art. 6 (1) lit. f DSGVO. As the website
operator, we have a legitimate interest in analysing user behaviour in order to optimise our
website and our advertising.
Details on Google AdWords and Google Conversion Tracking can be found in Google’s
privacy policy: https://www.google.de/policies/privacy/.
With a modern web browser, you can monitor, restrict or disable the setting of cookies.
Disabling cookies may result in limited functionality of our website.
Google Web Fonts
Our website uses web fonts from Google. The provider is Google Inc., 1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA.
The use of these web fonts makes it possible to present you with the presentation of our
website that we desire, regardless of which fonts are available to you locally. This is done by
retrieving the Google web fonts from a Google server in the USA and the associated
transfer of your data to Google. This is your IP address and which of our pages you have
visited. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f DSGVO. As the
operator of this website, we have a legitimate interest in the optimal presentation and
transmission of our website.
Google is certified for the us–European data protection agreement “Privacy Shield”. This data
protection agreement is intended to ensure compliance with the level of data protection
applicable in the EU.
Details about Google Web Fonts can be found at:
https://www.google.com/fonts#AboutPlace:about and further information in Google’s privacy
policy: https://policies.google.com/privacy/partners?hl=de
Presence in social networks (social media)
We maintain online presences within social networks and process user data in this context in
order to communicate with users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union.
This may result in risks for the users because, for example, it may be more difficult to
enforce the rights of the users.
Furthermore, user data within social networks is usually processed for market research
and advertising purposes. For example, usage profiles can be created based on the usage
behaviour and resulting interests of the users. The usage profiles can in turn be used, for
example, to place advertisements within and outside the networks that presumably
correspond to the interests of the users. For these purposes, cookies are usually stored on
the users’ computers, in which the usage behaviour and the interests of the users are
stored. Furthermore, data independent of the devices used by the users may also be
stored in the usage profiles (especially if the users are members of the respective
platforms and are logged in to them).
For a detailed presentation of the respective forms of processing and the options to object
(opt–out), we refer to the data protection declarations and information provided by the
operators of the respective networks.
In the case of requests for information and the assertion of data subject rights, we would
also like to point out that these can be asserted most effectively with the providers. Only the
providers have access to the users’ data and can take appropriate measures and provide
information directly. If you still need help, you can contact us.
● Types of data processed: contact data (e.g. e–mail, telephone numbers); content
data (e.g. entries in online forms); usage data (e.g. websites visited, interest in
content, access times); meta/communications data (e.g.
Device information, IP addresses).
● Data subjects: Users (e.g. website visitors, users of online services).
● Purposes of processing: contact requests and communication; feedback (e.g.
collecting feedback via online form); marketing.
● Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. DSGVO).
Further guidance on processing operations, procedures and services:
● Instagram: Social network; Service provider: Instagram Inc., 1601 Willow Road,
Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Privacy
policy: https://instagram.com/about/legal/privacy.
● Facebook pages: Profiles within the Facebook social network – We are jointly
responsible with Meta Platforms Ireland Limited for the collection (but not the further
processing) of data from visitors to our Facebook page (known as a “Fan Page”).
This data includes information about the types of content users view or interact with,
or the actions they take (see under “Things you and others do and provide” in the
Facebook Data Policy: https://www.facebook.com/policy), as well as information
about the devices users use (e.g. IP addresses, operating system, browser type,

Language settings, cookie data; see under “Device Information” in the
Facebook Data Policy: https://www.facebook.com/policy). As in the
As explained in the Facebook Data Policy under “How do we use this information?”,
Facebook also collects and uses information to provide analytics services, called
“Page Insights”, to Page operators to provide them with insights into how people
interact with their Pages and the content associated with them. We have entered into
a specific agreement with Facebook (“Page Insights Information”,
https://www.facebook.com/legal/terms/page_controller_addendum), which
specifically sets out the security measures that Facebook must observe and in which
Facebook has agreed to comply with data subjects’ rights (d.
h. Users can, for example, send information or deletion requests directly to
Facebook). The rights of users (in particular to information, deletion, objection and
complaint to the competent supervisory authority) are not restricted by the
agreements with Facebook. Further information can be found in the “Information on
Page Insights”
(https://www.facebook.com/legal/terms/information_about_page_insights_data);
service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand
Canal Harbour, Dublin 2, Ireland; Website: https://www.facebook.com; Privacy
Policy: https://www.facebook.com/about/privacy; Standard Contractual Clauses
(ensuring level of data protection for processing in third countries):
https://www.facebook.com/legal/EU_data_transfer_addendum; Further
information: Shared Responsibility Agreement:
https://www.facebook.com/legal/terms/information_about_page_insights_data.
● LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company,
Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy policy:
https://www.linkedin.com/legal/privacy–policy; Order processing agreement:
https://legal.linkedin.com/dpa; Standard contractual clauses (ensuring level of
data protection for processing in third countries): https://legal.linkedin.com/dpa;
Opt–out:
https://www.linkedin.com/psettings/guest–controls/retargeting–opt–out.
● YouTube: Social network and video platform; service provider: Google Ireland
Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google
LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; privacy policy:
https://policies.google.com/privacy; opt–out:
https://adssettings.google.com/authenticated.
● Xing: Social network; Service provider: XING AG, Dammtorstraße 29–32, 20354
Hamburg, Germany; Website: https://www.xing.de; Privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung